Digital CRM Transformation Lead

3 days ago


Birmingham, Birmingham, United Kingdom Harnham Full time

Job Summary

We are seeking a seasoned Digital CRM Transformation Lead to join our esteemed client, Harnham, in Birmingham. As a key member of the Business Analysis team, you will be responsible for spearheading end-to-end campaign lifecycles, from conception through to building and reporting.

About the Role

In this pivotal position, you will oversee and elevate campaign work, focusing on optimisation and improvement. You will lead the testing plan through AB testing, ensuring campaigns are tailored to meet business objectives. This is an exceptional opportunity to drive core campaigns forward for this leading retail brand.

Key Responsibilities

  • Develop and implement comprehensive campaign strategies to enhance customer engagement and experience
  • Leverage expertise in ESP to drive campaign efficiency and effectiveness
  • Collaborate with cross-functional teams to design and execute data-driven marketing initiatives
  • Analyse campaign performance metrics to inform future strategy and optimise results

Requirements

To succeed in this role, you will need:

  • Hands-on experience with Email Service Providers (ESPs)
  • A strong background in AB testing and segmentation
  • Excellent stakeholder management skills, with the ability to build rapport with senior leaders and teams
  • A passion for Customer Relationship Management (CRM) and its applications in digital marketing

What We Offer

This exciting opportunity comes with a competitive salary of up to £45,000, a hybrid working pattern, and the chance to grow and develop your career within a dynamic organisation.

How to Apply

Please submit your application via the Apply link to register your interest and showcase your qualifications for this coveted position.



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