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Global Customer Marketing Director

2 months ago

StainesuponThames, Surrey, United Kingdom IFS Full time
Job Title: Global Customer Marketing Manager

The Global Customer Marketing Manager plays a pivotal role in driving the growth of our organization by building marketing programs and supporting targeted sales activity. This individual will be responsible for developing a strong understanding of our customers' needs and preferences, and will be expected to think creatively and contribute to the development of innovative marketing strategies.

Key Responsibilities:

  • Develop and execute demand generation plans to drive global business growth.
  • Partner with regional marketing and sales teams to deliver a differentiated market position for IFS.
  • Connect with product, services, and sales leaders to understand customer pain points and develop targeted marketing campaigns.
  • Accountable for developing annual demand generation plans and delivering customer-focused marketing programs.
  • Design and manage production of high-value content, including advertising, direct mail, event toolkits, digital content, webinars, and social media messaging.
  • Provide innovative approaches to reach customers and build relationships.
  • Analyze and report on campaign effectiveness, using metrics such as marketing-influenced pipeline, qualified leads, and campaign performance.

Professional Skills & Knowledge:

  • Ability to build strong working relationships with sales leadership.
  • Highly indexed on delivery and execution.
  • Strong analytical and project management skills.
  • Strong writing and editing skills.
  • Strong demand generation skills with a customer-centric mentality.
  • Excellent social skills, with the ability to influence and collaborate with others.

Qualifications:

  • Experience in B2B marketing.
  • Deep understanding of customer business issues, with a focus on technology and its solutions.
  • Excellent understanding of online marketing platforms and their effective use in sourcing, nurturing, and accelerating sales journeys.
  • Undergraduate degree, ideally in Marketing or a related business field.