Social Media Communications Lead

2 weeks ago

London, Greater London, United Kingdom Amazon UK Services Ltd. Full time
About the Role

The Social Media Communications Lead will be responsible for leading the development and execution of social media strategy, campaigns, and content across the UK. This includes working with agency partners, internal stakeholders, and wider Comms teams to establish creative best practice, guidelines, and ways of working to ensure our social media content is engaging, relevant, and effective.

The individual in this role will be required to work closely with colleagues across Consumer and Corporate PR teams, as well as cross-channel marketing (XCM), to ensure that the range of key messages, events, and content that are most relevant to our customers and target audiences are surfaced in a way that is attention-grabbing, local, and socially native. Success in this role will be demonstrated through measurable improvements in organic and paid key metrics, brand perception shifts via social media brand lift studies, and therefore the successful candidate must be an expert at starting with the audience and working backwards.

Key Responsibilities

- Lead the UK social media strategy for @Amazon brand handles, serving as the in-country social expert for communications teams.
- Work with the EMEA Social Communications Team to take global and regional plans and adapt for the UK market.
- Collaborate with teams across marketing and PR to create key reputational and brand messages for social media.
- Create engaging always-on organic content to promote the range of products and services available via Amazon.co.uk.
- Lead the development and implementation of social media campaigns and always-on editorial content for the UK that deliver against our goals.
- Counsel internal stakeholders, including senior leaders, on how to manage risk and handle PR issues on social media.
- Manage the social media agency relationship in the UK and co-ordinate activity and spend to ensure the best outcomes for Amazon.
- Educate wider teams on best practice and industry developments in social media.

Requirements

- Experience in developing and managing acquisition marketing or channel programs.
- Experience executing scaled marketing campaigns through email or social media.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience developing and executing campaigns across a multitude of timezones and languages.
- Experience in marketing or marketing research.
- Experience using data and metrics to measure impact and determine improvements.
- Experience presenting metrics and progress to goal to senior leadership.

About the Team

The role will report through to the European Social Media Communications Lead, who oversees pan-EU social media strategy and best practice. The Social Media Communications Team are the authoritative voice for the company's notable news, announcements, and campaigns in the social media space.

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