Social Media Communications Lead
1 month ago
We are seeking a highly skilled and experienced Social Media Communications Lead to join our team at Amazon UK Services Ltd. in the UK. As a key member of our European Social Media Communications team, you will be responsible for leading the development and execution of social media strategy, campaigns, and content across the UK.
Key Responsibilities- Lead the UK social media strategy for Amazon brand handles, serving as the in-country social expert for communications teams.
- Work with the EMEA Social Communications Team to take global and regional plans and adapt for the UK market.
- Collaborate with teams across marketing and PR to create key reputational and brand messages for social media.
- Create engaging always-on organic content to promote the range of products and services available via Amazon.
- Lead the development and implementation of social media campaigns and always-on editorial content for the UK that deliver against our goals.
- Counsel internal stakeholders, including senior leaders, on how to manage risk and handle PR issues on social media.
- Manage the social media agency relationship in the UK and co-ordinate activity and spend to ensure the best outcomes for Amazon.
- Educate wider teams on best practice and industry developments in social media.
- Strong knowledge of social best practice across key consumer platforms, e.g. Facebook, Instagram, X, and LinkedIn.
- Experience running paid social advertising campaigns for big brands, including brand lift tests and A/B tests.
- Excellent campaign set-up skills from strategic recommendations and creative ideas to goal-setting and audience targeting.
- Experience managing crises and issues in the social space.
- Influencer content expertise.
- Strong knowledge of paid content best-practice.
- Measuring performance with an eye toward actionable insights.
The role will report through to the European Social Media Communications Lead, who oversees pan-EU social media strategy and best practice.
The Social Media Communications Team are the authoritative voice for the company's notable news, announcements, and campaigns in the social media space.
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1 month ago
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