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Social Media Communications Lead
3 months ago
We are seeking a highly skilled and experienced Social Media Communications Lead to join our team at Amazon UK Services Ltd. as a key member of our European Social Media Communications team.
Key Responsibilities- Lead the UK social media strategy for Amazon brand handles, serving as the in-country social expert for communications teams.
- Work with the EMEA Social Communications Team to take global and regional plans and adapt for the UK market.
- Collaborate with teams across marketing and PR to create key reputational and brand messages for social media.
- Create engaging always-on organic content to promote the range of products and services available via Amazon.co.uk
- Lead the development and implementation of social media campaigns and always-on editorial content for the UK that deliver against our goals.
- Counsel internal stakeholders, including senior leaders, on how to manage risk and handle PR issues on social media.
- Manage the social media agency relationship in the UK and co-ordinate activity and spend to ensure the best outcomes for Amazon.
- Educate wider teams on best practice and industry developments in social media.
- Creative thinking – working backwards from the customer, the ability to find creative and engaging ways to communicate messages across social media.
- Tactically aware but strategically focused – knowledgeable about what's going on in social media and digital communications and how that impacts brand activity on the go but also be able to look at the long-term strategy of our always-on editorial output.
- Brand social media expert – demonstrated expertise in running brand social media and how to maximize the impact of an organic and paid approach.
- Diligent planner – focused on ensuring campaigns are maximized for success, optimized against goals, and targeted to the right audiences.
- Measurement master – knows what it takes to demonstrate the positive impact of social at all levels of an organization.
- Proactive in the extreme – enjoys taking responsibility and making things happen – often to a tight deadline.
- Highly organized – able to juggle multiple projects and tasks simultaneously while managing essential admin and reporting work.
- Ownership - able to work in a fast-paced corporate environment, taking ownership of workstreams and tasks and managing them through to completion.
The role will report through to the European Social Media Communications Lead, who oversees pan-EU social media strategy and best practice. The Social Media Communications Team are the authoritative voice for the company's notable news, announcements and campaigns in the social media space.
Basic Qualifications- Experience in developing and managing acquisition marketing or channel programs
- Experience executing scaled marketing campaigns through email or social media
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
