Social Media Lead
4 weeks ago
We are looking for a talented Social Media Lead to join our team at Tbwa Chiat/Day Inc. As a key member of our Digital Centre of Excellence, you will be responsible for developing and implementing our client's social media strategy.
The ideal candidate will have a strong understanding of how to connect with audiences via each social media platform and experience in creating engaging digital content. You will be confident in leading social media campaigns across multiple channels, specifically LinkedIn, and adept at analyzing user data to make informed decisions that result in continuous improvement.
You will work closely with our client's Head of Brand & Community and the wider marketing team to develop and execute digital campaigns that drive leads and conversions. The role requires excellent communication skills, business acumen, and the ability to articulate complex information in a simple and clear manner.
Key Responsibilities:
- Develop and implement our client's social media strategy
- Create and manage social media content across multiple channels
- Analyze engagement data and identify trends in customer interactions
- Evaluate and recommend new social media technologies for management efficiencies
- Develop and oversee social media campaigns to draw attention to our client's brand, products, and services
- Set measurable goals for social media campaigns and measure ROI
Requirements:
- 3+ years of relevant digital marketing experience in a similar role
- B2B experience is a must
- Experience in the Pharmaceutical sector would be a benefit
- Strong understanding of social media platforms and their capabilities
- Excellent communication and interpersonal skills
- Able to work autonomously and collaboratively as part of a team
Estimated Salary: $85,000 - $110,000 per year, depending on experience.
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