Marketing Analytics Leader
2 weeks ago
We understand that each brand is unique with its own challenges. Our fearless superconnectors create value from personal brand experiences by focusing on connected data, content, and decisioning. Our data analysts identify who the target audience is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it.
RAPP is part of Omnicom's Precision Marketing Group, comprising 2,000+ creatives, technologists, strategists, and data scientists across 15+ global markets. We prioritize personal well-being and emphasize diversity in our workplace.
Key Responsibilities:
1. Develop and implement digital measurement solutions across RAPP client initiatives.
2. Collaborate with cross-functional teams to conceive tracking architecture for client initiatives and campaigns.
3. Educate clients and agency colleagues on industry changes relevant to analytics and data privacy.
4. Provide subject matter expertise in tracking architecture, tag management, conventions, and taxonomies.
Requirements:
1. 10-15 years of analytics and technology experience, at least 5 years with Advertising, Marketing, Analytics, or Digital Media firms supporting multiple concurrent clients.
2. Experience managing an agency team, facilitating talent retention, providing growth, and mentoring opportunities.
3. Experience implementing and configuring systems including web and app analytics, reporting, and dashboards.
Estimated Salary: $140,000 - $200,000 per year.
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