Digital News Optimization Specialist

4 weeks ago


London, Greater London, United Kingdom BBC Full time
Unlock Your Potential in Digital Journalism

BBC Studios, a world-renowned content studio and channels & streaming business, is seeking an exceptional Audience Engagement Editor to join our Global Digital News & Streaming division.

This role sits in the Audience Development team as part of Content Strategy & Programming unit, reporting directly to the Head of Audience Development. You will be responsible for supporting content optimization and editorial curation, leveraging audience insights to elevate our daily report and grow readership in North America for bbc.com and the international BBC app.

Main Responsibilities:
  • Monitor and report on daily search trends and opportunities
  • Track changes in rankings and search performance, making recommendations to journalists and editors around headlines, linking trending search terms and relevant keywords
  • Prepare and share daily morning growth notes, reporting on trends across search, social, and our own site performance to inform commissioning and output
  • Participate in weekday news editorial meetings via Zoom, representing the audience team
  • Use real-time analytics tools like Chartbeat to drive new learnings and insights, enhancing the on-site experience through A/B testing, strategic experimentation, and performance analysis
Requirements:
  • 3+ years' experience in digital publishing in a news environment, ideally with experience in an audience, SEO, or growth role
  • Digital journalism experience, including working across audience, growth, and/or curation
  • An understanding of SEO strategies and best practice, applying them to editorial output
  • Demonstrated ability to do keyword and trend research, providing actionable recommendations and making complex information easy to digest
About Us:

We don't focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviors before applying.

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, delivering against the BBC Group's science-based Net Zero targets.



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