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Senior Marketing Manager

2 months ago

London, Greater London, United Kingdom The Advocate Group Full time
About the Role

We are seeking an experienced Senior Shopper Marketing Manager to join our Global Travel Retail team. As a key member of our team, you will be responsible for developing and executing a best-in-class shopper marketing strategy to drive commercial goals.

Key Responsibilities
  • Develop and execute shopper marketing strategies to achieve commercial goals
  • Partner with cross-functional teams to create a high-performing, engaged, and diverse team
  • Lead annual customer marketing plans from inception to deployment
  • Manage and lead executional agency partnerships
  • Drive category development and seamless global and local market interaction
Requirements
  • Strong experience in shopper/customer/trade/retail marketing
  • Direct line management experience with a proven track record of developing individuals within your team
  • Experience working in an FMCG business, preferably in the drinks industry, but open to wider categories
  • Sound P&L management and ROI understanding
  • Category management and passion for turning insight into action