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Senior Supporter Acquisition Manager

1 month ago

London, Greater London, United Kingdom AAW Partnership Full time

About the Role

The Royal British Legion is seeking an experienced marketing manager to lead a team in developing and implementing supporter acquisition marketing programmes. The successful candidate will have significant expertise in marketing channels and the ability to add value to established programmes.

Key Responsibilities

Lead a team of two managers and two co-ordinators in marketing to attract new supporters across a portfolio of appeals and media.
Develop and implement marketing programmes, including face-to-face fundraising, DRTV advertising, and print campaigns.
Manage relationships with key suppliers and lead development projects, including digital fundraising initiatives.

About the Team

The Supporter Acquisition team is responsible for all marketing to attract new supporters. The charity is seeking a team leader who can add value to large well-established programmes and shape supporter acquisition programmes.

About the Charity

The Royal British Legion is the leading Armed Forces charity, providing support to members of the Armed Forces community for over 100 years. The charity is seeking a marketing manager who can help deliver evolving fundraising programmes that will raise donations today and provide longer-term opportunities to fund welfare services.