Brand Strategist

4 days ago


Slough, Slough, United Kingdom Mattel Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at Mattel. As a Brand Manager, you will be responsible for developing and executing brand strategies that drive business growth and revenue.

Key Responsibilities
  • Market Analysis: Conduct in-depth market research to identify trends, opportunities, and challenges that impact our brand.
  • Brand Positioning: Develop and maintain a deep understanding of our brand's unique value proposition, target audience, and competitive landscape.
  • Marketing Strategy: Create and execute comprehensive marketing plans that align with our brand's overall strategy and objectives.
  • Product Development: Collaborate with cross-functional teams to develop and launch new products that meet customer needs and drive business growth.
  • Brand Activation: Develop and execute brand activation plans that drive engagement, awareness, and sales.
  • Performance Measurement: Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of our brand strategies and make data-driven decisions.
Requirements
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience: 3+ years of experience in marketing, brand management, or a related field.
  • Skills: Strong analytical and problem-solving skills, excellent communication and project management skills, and the ability to work in a fast-paced environment.
What We Offer
  • Competitive Salary: We offer a competitive salary and benefits package.
  • Opportunities for Growth: We offer opportunities for professional growth and development.
  • Collaborative Environment: We have a collaborative and dynamic work environment.

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