Account Lead, Digital

4 weeks ago

Exeter, Devon, United Kingdom The Estée Lauder Companies Inc. Full time
Job Summary

The Account Manager plays a pivotal role in driving sales turnover and market share for our esteemed brand. This dynamic individual will be responsible for consistently delivering a consumer-focused approach, ensuring a credible and professional brand image is maintained at all times.

Key Responsibilities
  1. Consumer Focus: Reflect a credible and professional brand image to all internal and external consumers.
  2. Sales and Service: Maximise sales through selling, providing excellent service, and maintaining retail standards.
  3. Efficiency: Contribute to efficiencies by adhering to store, brand, and company procedures and guidelines.
  4. Target Awareness: Understand daily and weekly targets.
  5. Additional Sales Avenues: Ensure personal awareness of all additional sales avenues, including eventing, Omni, and digital channels.
  6. Competitor Analysis: Keep up to date with competitor activities and missed opportunities.
  7. Social Media: Effectively use social media to drive the business, protect, and enhance the brand image.
  8. Brand Strategy: Deliver the brand strategy, ensuring the delivery of an effective local plan.
  9. Local Marketing and Events: Plan and implement local marketing and events initiatives, aligned to retailer activity.
  10. Service Excellence: Deliver excellence in execution of service, ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture.
  11. Brand Ambassador: Be an ambassador for the brand, leading the way to ensure brand values are represented and brought to life.
  12. Refunds and Complaints: Ensure all refunds and complaints are managed in line with company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate.
  13. Digital Tools: Use digital tools to ensure knowledge is kept up to date.
  14. Consumer Recruitment and Retention: Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
  15. Product Knowledge: Develop up-to-date knowledge of product to ensure we deliver an industry-leading experience and the product meets the consumer's needs.
Operations
  1. Planning: Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
  2. Retail Standards: Review retail standards on a daily basis, ensuring they are maintained to the required standard.
  3. Deliveries and Stock: Ensure deliveries, stock movements, and associated administration are completed within agreed company timeframes.
  4. Auditable Processes: Ensure all auditable processes and administration are actioned to company guidelines and take corrective action in highlighted areas of risk.
  5. Information Requests: Ensure all information requests are fulfilled accurately, within deadlines set.
  6. Stock Loss: Minimise stock loss by ensuring all company security policies and procedures are implemented correctly and followed.
  7. Safe Working Environment: Create and maintain a safe working environment for consumers, ensuring that company and retailer policies and procedures are adhered to.
  8. Health and Safety: Ensure that all health and safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.
Commerciality
  1. Daily Replenishment: Manage daily replenishment, taking appropriate action where necessary.
  2. Sales Performance: Maximise sales performance by utilising all commercial reports before making commercial decisions.
  3. Visual Merchandising: Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales.
  4. Stock Package Issues: Identify stock package issues and take corrective action, informing the Area Manager when out of direct control.
  5. Promotions and Discounts: Effectively manage all promotions and discounts, ensuring they are actioned in line with company guidelines.
  6. Trend Analysis: Identify trends and make suggestions to enhance product performance.
Qualifications
  1. Experience: Experience in a fast-paced retail and/or consumer-facing environment.
  2. Self-Development: Ability to drive self-development.
  3. Commercial Understanding: Commercial understanding and awareness of the industry.
  4. Communication and Organisation: Effective communication, organisation, and prioritisation skills.

The Estée Lauder Companies Inc. is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

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