Global Communications Strategist

2 weeks ago

Glasgow, Glasgow City, United Kingdom The Cigna Group Full time

About the Role

We are seeking a skilled Global Communications Strategist to support the high growth Global Individual Health (GIH) segment within Cigna International Health. The successful candidate will be responsible for creating and implementing communications that help our colleagues build a deep understanding of our strategy and the role they play in enabling it.

Key Responsibilities:

Internal Comms

  • Develop a comprehensive internal communication strategy and implement integrated, holistic communications plans that align with our overall mission and business strategies.
  • Lead and execute a variety of virtual and in-person employee engagement initiatives to increase employee awareness of our strategy, customers, commitment to service experience, and customer-centric culture.
  • Partner with HR to plan and deliver a coordinated programme of internal communications and engagement activity that supports GIH being a great place to work.
  • Collaborate with our IH and wider segment/region Communications teams to leverage centralized capabilities.
  • Operate as the GIH internal communication representative for cross-segment internal communication projects.
  • Use data to track progress and make continuous improvements.
  • Build strong relationships with key partners, such as Human Resources.
  • Ensure deadlines are met and appropriate processes are followed to obtain final approvals from subject matter experts, project leaders, and compliance/legal teams.

External Comms

  • Work with the GIH CMO to build an external communication plan to help build awareness and the reputation of GIH in key markets.
  • Develop targeted communications plans for the launch of key projects, collaborations, product launches, and brand events.
  • Responsible for creating press releases and other media materials, placing key features across agreed media, evaluating and managing media requests for interviews, and analyzing media outreach achieved with recommendations for greater success.
  • Help foster meaningful relationships with key media platforms, manage media lists for wider outreach, and media train internal stakeholders for external engagements.
  • Stay ahead of key industry news and updates as well as competitor activity.
  • Create and manage media guestlists for appropriate events.
  • Collaborate closely with marketing colleagues to help shape specific plans.
  • Generate reports for internal distribution.
  • Manage relevant budgets and ensure that all external communication activities are delivered in line with this.
  • Deputise for the CMO when required and operate as the GIH external communication representative for cross-segment.

About You

  • Bachelor's or Master's degree in marketing, communications, or a related field, and at least 5+ years' experience in a corporate communications role or public relations agency.
  • Deep experience in internal communications, including the ability to shape a strategy informed by data and that drives goals and results.
  • Strong writing skills and attention to detail.
  • Strong business acumen and the ability to learn about and understand the segment and the complex global environment our teams operate in.
  • Track record of success handling multiple projects.
  • Flair for storytelling and a media-savvy mindset.
  • Collaborative candidate with a passion for corporate affairs that has mastered internal and external stakeholder management.
  • Crisis management communication experience.
  • Entrepreneurial, growth, and 'can-do' mindset and will be comfortable thinking outside the box.
  • Creativity and the willingness to bring new ideas to the table.
  • Ability to manage multiple requests and flexibility in a fast-paced, complex, ever-changing work environment.
  • Proven ability to work in a team setting.
  • Executive presence for interacting with C-level executives and senior leaders.
  • Tact and discretion to work with employees at all levels, including those in front-line service roles.
  • Willingness to come into the office majority of the time with occasional travel.

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the healthcare system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. We drive growth and improve lives.

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