Digital CRM Strategist

3 days ago


London, Greater London, United Kingdom Salt Digital Recruitment Full time

Drive audience growth, engagement, and retention efforts as a skilled Digital CRM Strategist. Support our Publishing Client by leading strategies that boost subscriber acquisition and retention. The ideal candidate will bring expertise in CRM management within an editorial or content-driven environment.

Key Responsibilities:

  1. Complete a comprehensive audit of the current CRM infrastructure, including audience segmentation, automations, and customer journeys.
  2. Leverage your CRM system to improve customer segmentation and personalise campaigns to drive higher engagement, website traffic, and returning user activity.
  3. Oversee the complete lifecycle of email campaigns, including copywriting, content creation, setup, scheduling, and testing.
  4. Continuously review and refine automation workflows to enhance performance, identifying opportunities for new flows that improve key metrics.
  5. Monitor and analyse campaign performance metrics (e.g., open rates, click-through rates, and deliverability) to best inform strategies and enhance outcomes.

Required Skills & Qualifications:

  1. Proven experience in CRM roles within editorial or content-focused organisations.
  2. Hands-on experience migrating between email platforms.
  3. In-depth knowledge of industry best practices, including GDPR compliance, user experience (UX), and email deliverability.
  4. Proficiency with tools like Mailchimp or similar.
  5. Experienced with A/B testing methodologies.
  6. Strong analytical skills paired with a creative mindset for audience engagement.

The salary for this role is estimated at £210 per day based on industry standards and location.



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