Digital Marketing Strategist

3 days ago

London, Greater London, United Kingdom Mubi Full time

Are you a marketing professional looking for a challenging role at a global streaming service? MUBI is seeking a highly motivated individual with digital marketing experience to join our team as a Digital Marketing Strategist.

About the Role

We are seeking a highly-motivated individual with digital marketing experience, ideally in CRM, to join our team. Reporting to our Global Growth Marketing Manager, you'll be part of a small - yet impactful - Growth team, supporting marketing initiatives from a CRM perspective, driving engagement and retention for our subscribers globally. You'll develop creative ideas and strategies with local Marketing teams across the world to drive subscriber engagement by connecting them to great cinema.

Your Key Responsibilities
  • Collaborate with marketing teams on various global and local CRM campaigns.
  • Approve and organize briefs into a CRM calendar, while reducing CRM pressure and optimizing performance.
  • Support teams with the implementation of CRM strategies and initiatives.
  • Review and approve local and global campaigns.
  • Utilize CRM tools and strategies to maximize engagement across all channels (email, push, etc.), including A/B testing and basic HTML and personalisation.
  • Analyze and evaluate our CRM campaigns to determine impact, applying actionable insights to continuously improve engagement, retention, and overall effectiveness.

As a Digital Marketing Strategist, you will work closely with our Marketing teams to develop and execute campaigns that drive engagement and retention for our subscribers. You will have the opportunity to work on a variety of projects, from developing campaign concepts to executing and analyzing results.

Requirements

To be successful as a Digital Marketing Strategist, you will need:

  • 2-3 years of related marketing experience working as a Marketing professional
  • A fast and proactive learner, eager to dive into tasks and thrives on working in a fast-paced environment
  • A confident and effective communicator with strong writing skills
  • Team player who enjoys working collaboratively with cross-functional counterparts
  • Knowledge of CRM platforms, experience using Braze is a strong benefit
  • Analytics-driven mindset, with the ability to synthesize and assess data, and clearly communicate results and recommendations
  • A creative thinker with lots of ideas and ability to optimise data for our CRM channels
  • A strong independent team member with attention to detail
  • An interest in cinema

The estimated salary for this role is $80,000-$120,000 per year, depending on your level of experience and qualifications.

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