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Marketing and Fundraising Coordinator
2 months ago
We are seeking a highly skilled and motivated Marketing and Fundraising Coordinator to join our team at King's College Hospital Charity. As a key member of our fundraising and communications department, you will play a vital role in helping us build awareness and engagement with our key audiences.
Key Responsibilities- Content Creation: Work with our Communications Officer to develop high-quality content for our website, digital platforms, social media, email campaigns, and other channels. This will include creating engaging articles, videos, and photographs that showcase the impact of our charity's work.
- Marketing Materials: Organize, distribute, and update our marketing materials across the Trust, including posters, leaflets, and banners.
- Digital Presence: Help maintain our social media presence, creating and scheduling engaging content across Facebook, Twitter, Instagram, and LinkedIn. Produce analytics reports and use insights to inform future strategy.
- Internal Communications: Develop our use of Sharepoint as an internal communications channel and maintain our presence on the King's staff intranet.
- Website Management: Assist the Communications Officer in keeping our website fresh and engaging, identifying key user journeys and supporting colleagues across the charity to use the website to achieve business goals.
- Event Support: Act as a champion for our charity's work by attending regular events and assisting in delivering internal engagement opportunities, such as fundraising events and celebrations.
- Reporting and Analysis: Generate reports on our team's KPIs across all digital platforms, helping to improve user journeys across our digital platforms.
- System Maintenance: Keep our communications and fundraising systems running smoothly, including the media library, filing systems, budget, and planning and reporting processes.
- Supplier Relationships: Build effective relationships with digital suppliers, such as our website agency.
- Representation: Act as an ambassador for and represent the charity in a professional and efficient manner.
- Marketing Experience: Experience of working or volunteering in marketing or communications in a professional environment.
- Digital Skills: Experience of supporting an organization's digital presence across social media, website, email marketing, and internal channels.
- Social Media: Extensive personal experience of using social media platforms.
- Digital Analytics: Understanding of basic digital analytics tools and processes, such as Google Analytics.
- Content Creation: Experience of creating communications and marketing content and materials in adherence with brand guidelines.
- Communication Skills: Ability to express ideas clearly to a wide range of audiences, turning complex information into compelling content.
- Technical Skills: Experience of using website content management systems (ideally Drupal), email marketing software (we use DotDigital), social media management tools (Hootsuite), and design programs (Adobe Creative Suite).
- Supplier Relationships: Experience of working with external suppliers and agencies to support the delivery of impactful communications.
- Photography and Video Production: Photography and video production and editing skills.
- Initiative and Planning: Confident and proactive, with a strong sense of initiative and excellent planning, time-management, and organizational skills.
- Relationship Building: Ability to build good professional relationships with partners, supporters, and suppliers.
- Approachability: Approachable and helpful, with a can-do approach.
- Articulation of Vision: Ability to articulate our vision and mission with passion.