Digital Transformation Specialist

1 day ago


Luton, Luton, United Kingdom Project Better Energy Full time
Marketing Lifecycle Manager

Estimated Salary: £45,000+ per annum

Location: Manchester area

We are Project Better Energy Ltd, a leading provider of renewable energy solutions for commercial clients. With over a decade of industry experience, we offer cutting-edge green solutions to help our customers achieve their sustainability goals.

Our team is dedicated to delivering exceptional service and expertise to our clients. We are seeking a Marketing Lifecycle Manager to join our vibrant and diverse team at our office in Hyde, Manchester.

The successful candidate will have the opportunity to build the lifecycle and automation capability from the ground up, unlocking large carbon savings while driving millions in revenue.

Main Responsibilities:

  1. Develop an automation strategy to identify business opportunities and unlock them using marketing nurture and automation techniques.
  2. Collaborate with sales, product, and other stakeholders to ensure automation aligns with broader business objectives.
  3. Work closely with the IT team to enhance the setup of our CRM tool, Hubspot, and oversee creative work from our in-house agency team.
  4. Recommend tests and best practices to drive effective automated journeys.
  5. Ensure all automated marketing activities comply with regulations like GDPR and FCA guidelines.

Key Requirements:

  1. Proven experience in marketing automation, especially email, with demonstrable examples of adding value to the customer journey.
  2. Strong planning skills, balancing long-term success with short-term requirements.
  3. Commercial awareness and understanding of data management and GDPR.
  4. Strong analytical skills and ability to interpret data to inform marketing decisions.
  5. Excellent communication and collaboration skills.


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