Category Growth Strategist
4 weeks ago
Identify and capitalize on growth opportunities, integrating them into comprehensive business plans that drive revenue and market share.
NPD & Innovation:
Collaborate with cross-functional teams to develop and execute UK-specific research projects that inform product development and marketing strategies.
Partner with the UK Consumer Marketing team to craft compelling brand and NPD sell-in stories that resonate with retail customers, ensuring channel and customer strategies are seamlessly integrated into category and brand recommendations.
Build strong relationships with Customer Category Managers and Shopper Marketing teams to drive category and brand initiatives that meet retailer needs and launch windows.
Share market insights and best practices with international teams to foster a culture of collaboration and drive industry-leading results.
Stay abreast of industry trends, competitive landscapes, and market intelligence, sharing key findings with the wider UK Consumer team to inform strategic decision-making.
Analyze and transform market, consumer, and shopper data into actionable insights that inform product development, marketing strategies, and business planning.
Develop and present external strategic insight presentations to key retail partners, driving thought leadership and optimizing industry credibility for McCormick.
Supplier Relationship Management:
Negotiate and secure optimal SLAs and deliverables for McCormick through effective contract and terms management.
Relevant experience in FMCG, with a commitment to continuous improvement and effective project management.
Requirements:
Prior experience in similar roles, with a strong understanding of commercial strategies and product development.
Excellent analytical, problem-solving, and communication skills, with the ability to build strong relationships with internal and external stakeholders.
Strong business acumen, with a focus on driving revenue growth, market share, and business expansion.
Ability to work collaboratively in a fast-paced, dynamic environment, with a focus on delivering results and driving business success.
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