Senior Consumer Insights Director for EMEA Markets
2 weeks ago
Job Title: Senior Consumer Insights Director for EMEA Markets
Company Overview:Mccormick & Company, Inc. is a leading global flavor company that delivers taste and enjoyment for consumers worldwide.
Salary:£70,000 - £90,000 per annum depending on experience.
Job Description:We are seeking an experienced Senior Consumer Insights Director to lead our EMEA market insights function, driving business growth through actionable consumer and category insights.
Main Responsibilities:- Lead innovation pipeline development for Flavour Solutions EMEA, leveraging data analytics and market research to drive sustainable NPDs across Quick-Service-Restaurants and Savoury Snacks customers.
- Develop and implement data-driven strategies for Food and Beverage categories, guiding the development of business growth strategy for EMEA Flavour Solutions.
- Interpret complex datasets to provide actionable insights, model market trends, and communicate in-depth critical market trend analysis to commercial and R&D teams.
- Proactively research and analyze F&B, Flavours, and ingredients trends to drive business direction and growth.
- Lead insights sections of customer-facing meetings across EMEA, providing critical market insights to influence customers.
- Enhance B2B communication plans to reinforce McCormick's capabilities and attract new business through various tools.
- Manage creative toolboxes 'In Market Experience Food Safaris' and 'Create It' to leverage flavour innovation, review category trends, and deliver recommendations.
- Drive, own, and present quarterly market data/insights reviews across all areas of the business to strengthen partnerships.
- Lead and develop the strategic direction for M&I insights function, including identification of key projects, insight budgets, agency selection, and contract management.
- Relevant working experience in regional (EMEA) Insights/market research/research agency with frequent contacts with marketing/innovation and NPD.
- Comprehensive understanding of marketing and NPD with experience in international businesses.
- Deep understanding of Custom Food & Beverage Manufacturers and Foodservice Businesses/Quick Service Restaurants and their markets, trends, and consumer drivers.
- Knowledge of multiple market data source providers and research agencies.
- Creative problem-solving skills in a dynamic environment with multiple customers.
- High-level strategic thinking with ability to influence commercial and NPD.
- Strong communications skills for multiple internal and external presentations.
Mccormick & Company, Inc. offers a competitive salary, excellent benefits package, and opportunities for professional growth and development.
Others:This role is based in Haddenham, United Kingdom, and requires travel within EMEA.
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