Senior Marketing Manager
4 weeks ago
Job Title: Senior Marketing Manager
Company: N-able Technologies Ltd.
Job Type: Full-time
Location: Remote
About Us: N-able Technologies Ltd. is a global software company that turns IT possibilities into capabilities. We partner with technology leaders who support companies around the world by offering secure infrastructure and tools to navigate their evolving IT needs.
Job SummaryWe are seeking a Senior Marketing Manager to oversee and execute our display and social media advertising campaigns across various platforms. The ideal candidate will have a deep understanding of social media advertising, display and video advertising, strong analytical skills, and the ability to work collaboratively with cross-functional teams.
Key Responsibilities- Develop and execute paid media strategies that align with our overall marketing goals and target audience.
- Manage and launch paid media campaigns across platforms such as LinkedIn, Facebook, Instagram, Reddit, Google Display, and YouTube.
- Monitor and analyze campaign performance using key metrics and data insights to optimize ad spend and improve ROI.
- Work with the creative team to develop compelling ad creatives and messaging that resonate with our target audience.
- Manage and allocate budgets effectively across different platforms, ensuring optimal spend and performance.
- Prepare and present regular performance reports, highlighting key insights, trends, and recommendations for improvement.
- Stay up-to-date with the latest trends, tools, and best practices to ensure our strategies are innovative and effective.
- Conduct A/B tests to evaluate ad performance and make data-driven decisions to enhance campaign effectiveness.
- Work closely with other departments, including Go-To-Market, Sales, and Partner Success to ensure a cohesive and integrated approach to our paid media efforts.
- 5+ years of experience in managing paid media campaigns, with a proven track record of driving results and achieving KPIs.
- Proficiency in social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, GDN) and analytics tools (e.g., Google Analytics, social media insights).
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions and recommendations.
- Ability to think creatively and develop engaging ad content that captures the audience's attention.
- Excellent verbal and written communication skills, with the ability to present complex information in a clear and concise manner.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
- Medical, dental and vision – for employee, partner, and children
- Generous PTO and observed holidays
- 2 Paid Volunteer Days per year
- Pension Plan with company-contribution
- Employee Stock Purchase Program
- Discounted gym access at several local facilities
- Fundraising opportunities as part of our giving program
- N-able Learning – custom learning experience as part of our investment in you
- The Way We Work – our hybrid working model based on trust and flexibility
N-able Technologies Ltd. is a global software company that turns IT possibilities into capabilities. We partner with technology leaders who support companies around the world by offering secure infrastructure and tools to navigate their evolving IT needs. We build strong relationships with our customers to help them thrive at every stage of growth, and at the heart of this effort is our network of N-ablites—a global team of extraordinary, diverse creators who are dedicated to making a difference in how our partners do IT.
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