Marketing Director

4 weeks ago

London, Greater London, United Kingdom Foodsteps Full time

Foodsteps is a mission-driven company empowering the food industry to accelerate its journey to net zero emissions. Our SaaS platform and expertise enable food businesses to meet ESG regulations and reduce the cost of their transition. Cosmetri is a SaaS platform helping cosmetics companies develop safe and compliant new products.

We're seeking a creative, strategic, and passionate Marketing Director to lead our marketing efforts for our EU-based portfolio companies Foodsteps and Cosmetri. In this role, you'll be the driving force behind defining and executing a holistic Marketing and Communications strategy that fuels our growth and positions each brand as a leader in the industry.

You'll work with our executive team to unlock new commercial opportunities and ensure we're leading the conversation. Key responsibilities include:

  • Leading and coaching a high-performing marketing team, encouraging collaboration and professional development
  • Providing strong strategic and commercial direction to the Senior Leadership Team
  • Developing and owning an insight-driven marketing and communications strategy to drive brand awareness, lead generation, and customer engagement
  • Collaborating with senior leadership to ensure cross-functional buy-in and alignment of marketing initiatives with business objectives
  • Overseeing the creation and management of demand generation campaigns across multiple channels, including paid ads, owned and sponsored events, email, social, content, and PR
  • Overseeing the development of creative assets, messaging, and positioning to ensure consistency across all marketing touchpoints
  • Setting key performance indicators (KPIs) and success metrics to track the effectiveness of marketing efforts
  • Reporting on campaign performance and insights to senior leadership, providing data-driven recommendations for future initiatives
  • Managing the marketing budget, allocating resources efficiently to maximize ROI

Requirements include 7+ years of experience in B2B marketing, preferably in a fast-paced, growth-oriented environment. You should be equal parts commercial and creative, with a passion for driving revenue and connecting customers to our products and growing brand awareness. Ideally, you'll be based in London, with 2-3 days in the office per week.

We offer a full range of benefits, including 27 paid holiday days, flexible working, volunteering days, and climate perks travel days. Our welcoming office in Whitechapel, London, features lots of snacks and a variety of working spaces.

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