Editor - Sports Content Creator - London

4 weeks ago

London, Greater London, United Kingdom Frasers Group Full time
Editor - Sports Content Creator Role

At Frasers Group, we're rethinking retail through digital innovation and unique customer experiences. As a leader in the industry, we're elevating the retail experience for our consumers by providing flexible and convenient ways to pay across our collection of established brands, including Studio, Sports Direct, FLANNELS, USC, Frasers, and GAME.

We're seeking a talented Editor - Sports Content Creator to join our team. This role will involve ideating, developing, and delivering copy across the Sports Direct ecosystem, guided by the Sports Direct brand strategy and tone of voice.

Key Responsibilities:
  • Develop and produce creative concepts through to execution alongside the creative and marketing teams, driven by insight and the yearly marketing objectives.
  • Write high-engagement social media content that reflects the brand voice and tonality.
  • Help write and edit scripts with the directors and video team.
  • Ideate, write, and curate content for the Sports Direct editorial platform, driven by insights, commercial priorities, a strong cultural awareness, and SEO knowledge.
  • Review and edit campaign proposal decks developed by you and the team ahead of sharing with our key brand partners.
  • Produce punchy and disruptive OOH copy concepts for a mixture of formats, including 48 & 6 sheets as part of wider campaigns and reactive moments.
  • Re-write and update information on websites and in company materials.
  • Write original copy and edit content for a range of internal marketing and communications materials.
  • Edit your own and others' writing.
Requirements:
  • Excellent writing ability, including the ability to write in different styles and to other people's direction.
  • Strong listening skills, so that you can understand what the business needs/wants and effectively develop a project brief.
  • Ability to understand your target audience - you're not writing for the client, you're writing for their readers, so you'll need to know what interests them.
  • Good research and analytical skills to gain an accurate understanding of the subject in question.
  • Excellent organizational skills: you need to be highly organized to manage multiple projects simultaneously, to a high standard and often to tight deadlines.
  • A creative approach, both in coming up with ideas for new projects and for getting a message across innovatively.
  • The ability to work independently and flexibly with a positive can-do mentality.
  • Excellent attention to detail, including the ability to proofread your own and others' work.
  • Understanding of SEO and how this shapes content.
  • Fundamental that you have a solution-orientated mindset.
  • Sport is a daily part of our lives, and the successful candidate should have a passion for keeping active and up to date with what's happening in the sporting landscape.

We offer a wide range of perks for our colleagues, including a benefits package, reward and recognition schemes, and opportunities for professional development. If you're a sports-obsessed writer looking for an opportunity to join an energetic, hungry creative team, we'd love to hear from you.

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