Content Editor

4 weeks ago

London, Greater London, United Kingdom Frasers Group Full time
Job Title: Content Editor - Sports

At Frasers Group, we're rethinking retail through digital innovation and unique customer experiences. As a Content Editor - Sports, you'll be responsible for ideating, developing, and delivering copy across the Sports Direct ecosystem. Guided by the Sports Direct brand strategy and tone of voice, you'll curate content for sports and lifestyle, including football, running, training, outdoor, and USC.

Key Responsibilities:

  • Write high-engagement social media content that reflects the brand voice and tonality.
  • Help write and edit scripts with the directors and video team.
  • Interview athletes, influencers, and campaign subjects across touchpoints.
  • Ideate, write, and curate content for the Sports Direct editorial platform, driven by insights, commercial priorities, cultural awareness, and SEO knowledge.
  • Review and edit campaign proposal decks developed by you and the team ahead of sharing with key brand partners.
  • Produce punchy and disruptive OOH copy concepts for various formats.
  • Re-write and update information on websites and in company materials.
  • Write original copy and edit content for internal marketing and communications materials.
  • Edit your own and others' writing.

Requirements:

  • Excellent writing ability, including the ability to write in different styles and to other people's direction.
  • Strong listening skills to understand business needs and develop project briefs.
  • Ability to understand target audiences and write for them.
  • Good research and analytical skills to gain accurate subject understanding.
  • Excellent organizational skills to manage multiple projects simultaneously.
  • A creative approach to ideate and innovate content.
  • Ability to work independently and flexibly with a positive can-do mentality.
  • Excellent attention to detail, including proofreading own and others' work.
  • Understanding of SEO and its impact on content.
  • Solution-orientated mindset.
  • Passion for sports and staying up-to-date with the sporting landscape.

What We Offer:

  • A wide range of benefits and perks for our colleagues.
  • Reward, Recognition, and Opportunities.
  • Frasers Champion - peer-nominated scheme for hard work recognition.
  • Fearless 1000 - bonus scheme for top performers.
  • Frasers Festival - celebration event for Head Office and Retail Staff.
  • CEO Sessions - quarterly networking opportunity.
  • Retail Reconnect - learning experience for Head Office employees.
  • Frasers Fit - wellbeing programme for physical, financial, and mental wellbeing.
  • Retail Trust - free access to mental wellness support.

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