Content Marketing Strategist

2 days ago


London, Greater London, United Kingdom Founders Forum Group Full time

The Founders Forum Group is seeking a skilled marketing professional to drive growth and engagement across its global community of entrepreneurs. As a key member of the Marketing team, you will be responsible for creating targeted content and campaign strategies to attract new audiences and expand the group's offerings.

Job Overview

We estimate this role to pay approximately $120,000 per annum, based on industry standards and the level of expertise required. This figure may vary depending on location and individual circumstances.

Key Responsibilities
  • Facilitate automated lead generation and qualification through integrated digital campaigns.
  • Collaborate closely with the Community team to review and qualify leads for more curated events.
  • Refine marketing messaging for new propositions with the Content and Community teams to deploy a test-and-learn approach and successfully acquire new audiences.
  • Owning the registration process for emerging ecosystem events and maintaining smooth integration into CRM systems and marketing platforms.
Requirements
  • Substantial experience marketing to grow new audiences – ideally in an event marketing or events-adjacent role.
  • Proven track record delivering on marketing KPIs, growing audiences and ushering leads through various stages of the marketing funnel.
  • Experience working with creative freelancers to design, develop and test visuals that drive engagement.
  • Experience managing a website via a CMS such as WordPress or equivalent.
  • Comfortable using various digital platforms and tools, including but not limited to apps and event registration sites.
  • Experience using a CRM system to collect and leverage audience insights to optimise community growth and engagement.
  • Robust email marketing experience using a platform like Pardot, MailChimp or equivalent.
  • Creative problem-solving and reasoning abilities with the ability to adapt to evolving business needs and objectives.
Benefits
  • 25 days contractual annual leave.
  • Enhanced discretionary leave provision, including an additional day off for your birthday and leave between Christmas and New Years Day.
  • The option to work remotely anywhere in the world for 3 weeks/year (1 week at Easter and 2 weeks during July and August).
  • AXA Health insurance, with the option to add dependents.
  • Life Insurance.
  • AIG Smart Health access including online GP access and mental health support.
  • Employee Assistance Program.
  • Competitive pension provision.
  • Learning and development annual allowance.
  • Cycle to work scheme.
  • Lunch 1x/week, office snacks, and regular team drinks.
  • Access to the Founders Forum Group network of businesses and wider tech ecosystem.


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