Salesforce Optimization Specialist

2 days ago


Chester, Cheshire, United Kingdom Forward Role Full time
Job Overview:
A highly skilled CRM Specialist is required by a forward-thinking manufacturer to optimize their Salesforce platform and drive customer engagement. The ideal candidate will have hands-on experience in email marketing and a strong analytical mindset to interpret data and make informed decisions.

In this role, you will maintain and optimize Salesforce to ensure accurate data integrity, create targeted email marketing campaigns, and collaborate with sales and marketing teams to align CRM activities with broader business goals. You will also develop reports and dashboards to monitor campaign performance and provide actionable insights for marketing activities.

Responsibilities:
- Optimize Salesforce to ensure accurate data integrity and seamless workflow processes.
- Create and execute targeted email marketing campaigns to drive customer engagement, retention, and acquisition.
- Analyze CRM data to identify opportunities for personalized marketing strategies and improved lead nurturing.
- Collaborate with sales and marketing teams to align CRM activities with broader business goals and campaign strategies.
- Develop reports and dashboards to monitor campaign performance and provide actionable insights for marketing activities.
- Provide training and support to internal teams on best practices for using Salesforce and CRM-related tools.

What We Offer:
- A competitive estimated salary of £32,500 per annum.
- Opportunities for career progression and professional growth within a rapidly expanding manufacturer.
- A collaborative and dynamic work environment with a talented team of professionals.

About Us:

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