International Marketing Strategist for European Expansion
5 days ago
We are seeking a seasoned marketing professional to join our team in Europe as an International Marketing Strategist. As the ideal candidate, you will play a crucial role in shaping and enhancing our brand's reputation and visibility, effectively organizing and planning programs and events to drive demand.
Key Responsibilities- Develop comprehensive market strategies to capture a larger share of the European market in key countries.
- Coordinate and execute integrated omnichannel sales and marketing campaigns with localized content and marketing materials, focusing on evergreen campaigns that generate consistent results.
- Coordinate direct mail campaigns for local holidays and maintain an up-to-date event calendar to ensure timely execution.
- Support strategic account-based initiatives with highly targeted and personalized outreach efforts.
- Represent our company at trade shows and conferences, providing exceptional support and measuring the success of these events.
- Oversee the team's adherence to project timelines and achievement of key performance indicators, ensuring seamless collaboration and effective workflow.
- Analyze post-campaign results to facilitate ROI analysis and inform future marketing strategies.
To succeed in this role, you should have 2+ years of experience as a Field Marketing Specialist or similar position within the B2B marketing industry. Your expertise should include:
- Exceptional understanding of demand generation, marketing concepts, and best practices.
- Proficiency in marketing automation software and CRM tools.
- Excellent communication, presentation, and organizational skills.
- Ability to work independently, take initiative, and handle multiple projects simultaneously.
- Willingness to travel as needed to support business growth.
The estimated salary for this position is $85,000 - $110,000 per year, commensurate with experience and qualifications. This figure is based on industry standards for a marketing professional with your skill set and level of experience, considering the current cost of living and market conditions in Europe.
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