International Marketing Strategist for European Expansion

1 month ago


Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom INFUSE Full time

We are seeking a seasoned marketing professional to join our team in Europe as an International Marketing Strategist. As the ideal candidate, you will play a crucial role in shaping and enhancing our brand's reputation and visibility, effectively organizing and planning programs and events to drive demand.

Key Responsibilities
  • Develop comprehensive market strategies to capture a larger share of the European market in key countries.
  • Coordinate and execute integrated omnichannel sales and marketing campaigns with localized content and marketing materials, focusing on evergreen campaigns that generate consistent results.
  • Coordinate direct mail campaigns for local holidays and maintain an up-to-date event calendar to ensure timely execution.
  • Support strategic account-based initiatives with highly targeted and personalized outreach efforts.
  • Represent our company at trade shows and conferences, providing exceptional support and measuring the success of these events.
  • Oversee the team's adherence to project timelines and achievement of key performance indicators, ensuring seamless collaboration and effective workflow.
  • Analyze post-campaign results to facilitate ROI analysis and inform future marketing strategies.

To succeed in this role, you should have 2+ years of experience as a Field Marketing Specialist or similar position within the B2B marketing industry. Your expertise should include:

  • Exceptional understanding of demand generation, marketing concepts, and best practices.
  • Proficiency in marketing automation software and CRM tools.
  • Excellent communication, presentation, and organizational skills.
  • Ability to work independently, take initiative, and handle multiple projects simultaneously.
  • Willingness to travel as needed to support business growth.

The estimated salary for this position is $85,000 - $110,000 per year, commensurate with experience and qualifications. This figure is based on industry standards for a marketing professional with your skill set and level of experience, considering the current cost of living and market conditions in Europe.



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