Strategic Brand Director

4 weeks ago


Coventry, Coventry, United Kingdom Uniting People Full time

As a key member of the team at Uniting People, we are seeking a Strategic Brand Director to lead our brand strategy and visual identity. The successful candidate will have a proven track record of building brands and driving tangible results.

About the Role

We are looking for a creative and strategic thinker who can develop actionable plans and go-to-market strategies that drive audience engagement and action. The ideal candidate will have experience in developing brand and marketing strategies and effectively communicating recommendations to senior executives.

Duties and Responsibilities
  1. Analyse brand positioning and consumer insights to inform strategic decisions.
  2. Translate brand elements into actionable plans and go-to-market strategies that meet business objectives.
  3. Develop and implement creative development plans that prompt audience engagement and action.
  4. Establish performance benchmarks, cost parameters, and market forecasts to measure success.
  5. Innovate growth strategies to propel the brand forward and drive business growth.
  6. Align organisational efforts with the brand's strategic direction and tactical choices.
Requirements
  1. Demonstrated experience as a Brand Manager or Head of Brand is essential.
  2. Proven track record in developing brand and marketing strategies and effectively communicating recommendations to senior executives.
  3. Data-driven approach with high numeracy skills.
  4. Bachelor's degree in marketing or a related field.
  5. Ideally a background in online/e-commerce, furniture, homewares, home décor or similar industry is highly preferred.
What We Offer
  • Competitive starting salary up to £75,000 depending on experience.
  • 28 days holiday (including bank holidays).
  • 10% performance-related bonus.
  • Staff discounts.
  • Private health cover.
  • Free onsite parking.
  • Pension scheme.

At Uniting People, we value creativity, innovation, and collaboration. If you are a motivated and experienced professional looking to take your career to the next level, please apply.



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