Global Events Coordinator
2 days ago
About the Role
We are seeking an experienced Global Event Manager to join our team at RedCat Digital.
Job Description:
The Global Event Manager will be responsible for managing and overseeing the planning of meetings and special events from London, Australia to Canada.
You will coordinate all amenities and accommodations, including site selection, food, transportation, and audio-visual equipment. You will also monitor and control event budgets and prepare periodic reports on cost.
Your Key Responsibilities:
- Manage a team based in London and establish an effective operating model with local teams, external agencies, and US counterparts.
- Develop the EMEA events strategy for the brand aligned with the International growth strategy and FY25 targets.
- Build relationships in the UK office and remote EMEA colleagues across Sales and CSM and create localised playbooks and ways of working to drive impact with events in EMEA.
- Develop in-depth market understanding in EMEA and share findings and recommendations with the US team to better localise assets and events.
- Manage and execute in-person, hybrid, and virtual events (in partnership with Product Marketing, Customer Education Sales, etc.) to drive demand for the brand in EMEA.
- Build and maintain a comprehensive annual event calendar to support meeting lead generation and customer growth forecasts consistently throughout the year.
- Manage UK agencies and build strong partnerships to scale events across EMEA and AU delivering impact and driving new bookings within mid-market.
- Create detailed project plans (inclusive of training and contingency needs) to ensure flawless event production and execution on budget.
- Develop comprehensive cross-channel marketing plans meeting GDPR guidelines to promote virtual events (pre-, during, and post) to achieve event objectives and KPIs.
- Partner with PMM to create positioning, messaging, buyer personas, and other information relevant for EMEA target segments that will help drive highly qualified leads.
- Rigorously manage, measure, and analyse all events, marketing campaigns, and tactics driving conversion rate increases and funnel optimisation.
- Manage and reconcile EMEA event budgets monthly.
- Analyse outcomes, provide insights, and present results to facilitate sound decision-making and identify future opportunities to expand footprint in EMEA.
What We Offer:
- A competitive salary of £430/day inside IR35.
- A 12-month contract with the possibility of extension.
- A hybrid work arrangement, with 2 days in the office and 3 days remote.
- The opportunity to work with a dynamic and growing company.
- A chance to develop your skills and experience in event management.
About Us:
RedCat Digital is a global fintech company based in Silicon Valley, California, building products and services used by millions of customers worldwide.
Requirements:
To be successful in this role, you will need:
- 5+ years hands-on experience in in-person and virtual events and lead generation.
- Highly collaborative approach, partnering effectively with internal and external stakeholders, including agency partners, Sales teams, and Event Organizers.
- Hybrid and virtual events management experience and well-connected in the B2B Events world.
- B2B marketing automation, demand generation, and rules-based lead nurturing knowledge.
- Proven track record in managing pipeline generation, lead scoring, and integrated demand generation campaigns from concept to ROI analysis.
- Data-driven focus on funnel optimisation and sales and marketing process optimisation.
- Competitive spirit with a strong bias for action, rapid testing, learning, and iterating.
- Self-starter, building something new, initiating and leading efforts, projects, and programs.
- Extremely organised, dependable, and detail-oriented.
- Flexible and adaptive to change, able to multitask in a fast-paced environment.
- Prior software industry experience with B2B marketing; SaaS-based marketing solutions experience a plus.
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