Customer Engagement Strategist
2 weeks ago
Job Description
A CRM Specialist is required to join a Marketing team of 12 at an established, family-owned global retailer based in Bolton. Reporting into a Head of Digital with extensive experience in renowned retailers, this role will oversee the CRM channel.
Responsibilities:
- Contribute to the development of CRM strategies aimed at enhancing customer lifetime value and conversion across four primary online territories.
- Take ownership of designing, executing, and reporting CRM journeys primarily through email and lead SMS integration.
- Provide weekly and monthly insights to stakeholders on campaign performance, visualising results and converting data into actionable decisions.
- Collaborate with the wider digital team to ensure seamless execution of CRM marketing activities within the Marketing Calendar, including briefing creative teams and proofing sends for approval.
- Develop and optimize CRM segments within the customer database, ensuring timely delivery of messages.
- Design and implement customer insight strategies, including surveys, to better comprehend customer needs.
- Leverage A/B testing across campaigns, automations, and channels to continuously improve CRM efficacy.
- Foster close collaboration with cross-functional teams, encompassing Marketing, Trade, Merchandising, and Customer Service, to guarantee successful CRM execution.
- Maintain awareness of competitor campaigns to inform future e-mail strategy.
Requirements:
- Minimum 2 years' experience in CRM roles.
- Strong analytical background using Microsoft Excel and GA4, along with proficiency in third-party reporting tools.
- Experience with Klaviyo and Shopify Plus is advantageous.
- Highly organised and process-driven individual.
- Able to adapt brand tone of voice when crafting content.
- Comfortable working independently and as part of a larger team.
- Effective stakeholder management skills.
Salary and Benefits:
The successful candidate can expect a competitive salary up to £35,000, paired with hybrid working arrangements (2 days in-office and 3 remote) and access to unlimited holidays. This employer prioritises employee satisfaction, offering benefits such as end-of-year events, Xmas parties, and more. The company culture is exceptional, boasting recognition as 'Retail's #1 Best Company To Work For.'
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