Customer Engagement Strategist

2 weeks ago


Manchester, United Kingdom Forward Role Recruitment Full time

Job Description

A CRM Specialist is required to join a Marketing team of 12 at an established, family-owned global retailer based in Bolton. Reporting into a Head of Digital with extensive experience in renowned retailers, this role will oversee the CRM channel.

Responsibilities:

  • Contribute to the development of CRM strategies aimed at enhancing customer lifetime value and conversion across four primary online territories.
  • Take ownership of designing, executing, and reporting CRM journeys primarily through email and lead SMS integration.
  • Provide weekly and monthly insights to stakeholders on campaign performance, visualising results and converting data into actionable decisions.
  • Collaborate with the wider digital team to ensure seamless execution of CRM marketing activities within the Marketing Calendar, including briefing creative teams and proofing sends for approval.
  • Develop and optimize CRM segments within the customer database, ensuring timely delivery of messages.
  • Design and implement customer insight strategies, including surveys, to better comprehend customer needs.
  • Leverage A/B testing across campaigns, automations, and channels to continuously improve CRM efficacy.
  • Foster close collaboration with cross-functional teams, encompassing Marketing, Trade, Merchandising, and Customer Service, to guarantee successful CRM execution.
  • Maintain awareness of competitor campaigns to inform future e-mail strategy.

Requirements:

  • Minimum 2 years' experience in CRM roles.
  • Strong analytical background using Microsoft Excel and GA4, along with proficiency in third-party reporting tools.
  • Experience with Klaviyo and Shopify Plus is advantageous.
  • Highly organised and process-driven individual.
  • Able to adapt brand tone of voice when crafting content.
  • Comfortable working independently and as part of a larger team.
  • Effective stakeholder management skills.

Salary and Benefits:

The successful candidate can expect a competitive salary up to £35,000, paired with hybrid working arrangements (2 days in-office and 3 remote) and access to unlimited holidays. This employer prioritises employee satisfaction, offering benefits such as end-of-year events, Xmas parties, and more. The company culture is exceptional, boasting recognition as 'Retail's #1 Best Company To Work For.'



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