Marketing Efficiency Analyst

1 week ago


Leeds, Leeds, United Kingdom Salt Full time
About the Role

We are currently working with Salt, a leading industry player in the gaming space, to find an experienced Marketing Efficiency Analyst.

The successful candidate will be responsible for developing and maintaining econometric models for different brands and markets. They will also assist the team in building a top-tier internal MMM team, promoting excellence in econometrics and supporting team growth and development.

As Lead Econometric Analyst, you will actively contribute to enhancing marketing efficiency and driving improvements through optimization and scenario planning. You will also contribute to the development and maintenance of marketing optimisation tools, interactive dashboards, and process automation.

The ideal candidate will have experience with MMM, a numerate degree, and experience with SQL and Python (or R). They must be able to communicate complex topics effectively to stakeholders and colleagues.

Location: London OR Leeds - 1 day a week

Salary: £67,500 - £87,500 + Bonus



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