Lead Marketing Analyst

3 weeks ago


Leeds, Leeds, United Kingdom Salt Full time

Salt is looking for a talented Lead Marketing Analyst - Data Science to join our team in the gaming industry.

The ideal candidate will have a strong background in Marketing Mix Modelling and experience working with dynamic, fast-paced businesses.

The successful candidate will be responsible for creating and implementing the next generation of marketing intelligence solutions, deploying and maintaining econometric models, and contributing to the development of marketing optimisation tools.

Key Responsibilities:

  1. Create and implement the next generation solution of Marketing Mix Modelling
  2. Deploy and maintain econometric models for different brands and markets
  3. Actively contribute to enhancing marketing efficiency and driving improvements through optimization and scenario planning
  4. Contribute to the development and maintenance of marketing optimisation tools, interactive dashboards, and process automation

Requirements:

  • At least 3 years of experience in Marketing Mix Modelling
  • Numerate degree such as Mathematics, Statistics, Economics, or Computer Science at undergraduate or postgraduate level
  • Experience in SQL and Python (or R)
  • Strong communication skills to explain complex topics in simple terms
  • Innovative thinking in the MMM space

Location: London OR Leeds - 1 day a week

Salary: £65,000 per annum



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