Quantitative Analyst
16 hours ago
A leading gaming industry player seeks an experienced Data Analyst to develop marketing intelligence solutions. As a Lead Econometric Analyst, you will create and implement next-generation marketing mix modeling, deploying and maintaining econometric models for various brands and markets.
About the Role
In this crucial position, you will assist in building a top-tier internal team by fostering a positive culture and environment that promotes excellence in econometrics. You will actively contribute to enhancing marketing efficiency through optimization and scenario planning.
Key Responsibilities
- Develop and maintain marketing optimisation tools, interactive dashboards, and process automation to establish a best-in-class internal econometrics capability
- Assist the team in creating and implementing next-generation Marketing Mix Modelling solutions
- Actively contribute to enhancing marketing efficiency and driving improvements through optimization and scenario planning
Requirements
- At least 3 years of experience in Marketing Mix Modelling in a dynamic business environment
- Strong background in Mathematics, Statistics, Economics, or Computer Science at undergraduate or postgraduate level
- Proficiency in SQL and Python (or R)
- Excellent communication skills to convey complex topics to stakeholders and colleagues
What We Offer
£65,000 - £85,000 + Bonus, based in London or Leeds with flexible working arrangements.
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