Marketing Effectiveness Optimisation Expert
2 weeks ago
About the Role
We are seeking an experienced Analytics Engineer to join our client's team.
In this role, you will be responsible for optimising marketing effectiveness and driving customer growth through data analysis and modelling.
Main Responsibilities:
- Collaborate with the Growth team to identify areas of improvement and develop strategies to enhance marketing effectiveness.
- Develop and maintain complex data models using dbt, including Attribution, CPA, CAC, and LTV models.
- Contribute to the development of dbt project optimisation and testing frameworks.
Requirements:
- Strong understanding of data analytics and marketing principles.
- Experience with dbt Cloud and Google BigQuery.
- Proficiency in SQL and Python/R (nice to have).
Benefits:
- Competitive salary: £80,000.
- Pension and AXA Health Insurance.
- 33 days holiday (including bank holidays) plus birthday off.
- Flexible working: 2 days WFH and 4-week Work From Anywhere policy.
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