Marketing Effectiveness Specialist

3 weeks ago


London, Greater London, United Kingdom Undisclosed Full time
Data Scientist – Marketing Mix Modelling

Job Overview:

Undisclosed is seeking a skilled Data Scientist to work on Marketing Mix Modelling projects. You will be responsible for driving Marketing Effectiveness using Marketing Mix Modelling, Multi-Touch Attribution, and other models.

Your Key Responsibilities:

  • Drive Marketing Effectiveness by developing and implementing Marketing Mix Models.
  • Collect and analyse data to understand marketing performance and identify areas for improvement.
  • Develop and maintain complex data models using Excel, SQL, Python, and Pandas.
  • Communicate insights and recommendations to stakeholders to inform business decisions.

Requirements:

  • Proven experience in developing and implementing Marketing Mix Models
  • Expertise in Python and familiarity with R programming for MMM Models
  • In-depth understanding of statistical modelling / ML techniques
  • Experience with Regression based models applied to the context of MMM modelling
  • Experience with Probabilistic Programming and Bayesian Methods
  • Expertise in mining large & very complex data sets using SQL and Spark
  • In-depth understanding of statistical modelling techniques and their mathematical foundations,
  • Good working knowledge of Pymc and cloud-based data science frameworks and toolkits. Working knowledge of Azure is preferred
  • Deep knowledge of a sufficiently broad area of technical specialism (Optimisation, Applied Mathematics, Simulation)
  • MS or PhD degree in Data Science, Computer science, applied mathematics, statistics, or another relevant discipline with a strong foundation in modelling and computer science.

What We Offer:

£640 per day via Umbrella. This is a 6-month contract with extensions available.



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