Marketing Effectiveness Specialist
3 weeks ago
Job Overview:
Undisclosed is seeking a skilled Data Scientist to work on Marketing Mix Modelling projects. You will be responsible for driving Marketing Effectiveness using Marketing Mix Modelling, Multi-Touch Attribution, and other models.
Your Key Responsibilities:
- Drive Marketing Effectiveness by developing and implementing Marketing Mix Models.
- Collect and analyse data to understand marketing performance and identify areas for improvement.
- Develop and maintain complex data models using Excel, SQL, Python, and Pandas.
- Communicate insights and recommendations to stakeholders to inform business decisions.
Requirements:
- Proven experience in developing and implementing Marketing Mix Models
- Expertise in Python and familiarity with R programming for MMM Models
- In-depth understanding of statistical modelling / ML techniques
- Experience with Regression based models applied to the context of MMM modelling
- Experience with Probabilistic Programming and Bayesian Methods
- Expertise in mining large & very complex data sets using SQL and Spark
- In-depth understanding of statistical modelling techniques and their mathematical foundations,
- Good working knowledge of Pymc and cloud-based data science frameworks and toolkits. Working knowledge of Azure is preferred
- Deep knowledge of a sufficiently broad area of technical specialism (Optimisation, Applied Mathematics, Simulation)
- MS or PhD degree in Data Science, Computer science, applied mathematics, statistics, or another relevant discipline with a strong foundation in modelling and computer science.
What We Offer:
£640 per day via Umbrella. This is a 6-month contract with extensions available.
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