Brand Strategy Lead
3 weeks ago
We are seeking an experienced Brand Strategy Lead to join our team at Boots Hearingcare Limited. As a key member of our marketing department, you will be responsible for developing and executing comprehensive brand strategies that drive business growth and enhance our position in the hearing care industry.
About Us
Boots Hearingcare Limited is a leading provider of hearing care solutions, specializing in tailored solutions for hearing challenges. With a commitment to personalized care and cutting-edge technology, we aim to improve quality of life through better hearing. Our company benefits from decades of excellence in developing, manufacturing, and distributing hearing aids and cochlear implants.
Key Responsibilities
- Develop and implement strategic marketing campaigns to boost brand consideration and increase hearing test bookings
- Work with external agencies, cross-functional teams, and partners to create effective media strategies and plans and engaging creative for the full media mix including TV, radio, print, digital, and PR
- Ensure consistency of brand identity across all channels and customer touchpoints
- Lead market research and analysis to identify consumer trends and understand the competitive landscape in hearing care
- Monitor brand performance and adjust strategies based on key metrics and insights to drive growth
- Manage the brand budget and ensure effective allocation of resources for maximum impact
- Act as the brand ambassador, ensuring consistency across all marketing channels and touchpoints
Requirements
- Proven experience in creating and implementing successful brand strategies, ideally in a retail, healthcare, or manufacturing business
- Demonstrated success in meeting and exceeding KPIs to deliver both short- and long-term brand and business benefits
- Passion for using consumer insights to shape the brand and deliver exceptional customer experiences
- Experience in briefing and managing media and PR agencies to deliver national and regional marketing campaigns
- Expertise in working with creative agencies to develop radio/print advertising (TV experience desirable), ensuring brand consistency from advertising to in-store point-of-sale
- Strong analytical skills to derive insights from complex data to drive effective decision-making
- Proven ability to coach, mentor, and develop direct reports within a marketing team, while working collaboratively with cross-functional teams and external partners
- Experience managing large marketing budgets, ensuring the best return on investment
- Minimum of 6 years marketing experience
What We Offer
- Competitive salary: Up to £55,000 per annum
- Hybrid working: A mix of office and home-based working
- Boots Discount Card: Receive exclusive discounts on a wide range of products at Boots stores
- Free hearing aids if needed as an employee
- Free Flu Vaccine: Stay healthy with free flu vaccines available at Boots Pharmacies & discounted for family members
- Pension Scheme: Secure your future with our comprehensive pension scheme
- Flexible Benefit Box: Access our flexible benefit box to tailor benefits to suit your individual needs
- Life Assurance Cover: Gain peace of mind with life assurance cover
- Long Service Awards: Be recognized for your dedication with long service awards
- Generous Annual Leave: Start with 25 days of annual leave, increasing with length of service to a maximum of 30 days, plus bank holidays
- Telus: Access Telus, a confidential support network offering help and advice on matters both in and outside of work
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