Full-Mix Marketing Professional

2 weeks ago


Birkenhead, United Kingdom Hays Business Support Full time
Job Title: Marketing Executive - Digital & Traditional

About Our Company: We are a leading player in the manufacturing sector, committed to delivering high-quality products and innovative solutions. As a Full-Mix Marketing Specialist, you will play a key role in driving marketing efforts across both online and offline channels.

Job Description: We are seeking a creative and experienced Full-Mix Marketing Specialist to join our team. You will be responsible for developing and executing comprehensive marketing strategies that encompass both online and offline activities. This includes creating and managing digital marketing campaigns, designing visually appealing marketing materials, collaborating with the sales team, analysing marketing data, and staying up-to-date with industry trends and best practices.

Your Key Responsibilities:
  • Develop and execute comprehensive marketing strategies that encompass both online and offline activities.
  • Create and manage digital marketing campaigns, including email marketing, social media, and online advertising.
  • Design visually appealing marketing materials, such as brochures, flyers, and digital graphics.
  • Collaborate with the sales team to create targeted marketing collateral that supports sales initiatives.
  • Analyse marketing data and metrics to measure the effectiveness of campaigns and make data-driven decisions.
  • Manage the company's website and ensure content is up-to-date.
  • Plan and execute events, trade shows, and other offline marketing activities.
  • Stay up-to-date with industry trends and best practices to continuously improve marketing efforts.

Requirements:

To succeed in this role, you will need:
  • A Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
  • Proven experience in a full-mix marketing role.
  • Strong proficiency in digital marketing tools and platforms (e.g., Google Analytics, email marketing software, social media management tools).
  • Excellent graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Experience in creating and designing brochures and other marketing collateral.
  • Strong analytical skills and the ability to interpret data to drive marketing decisions.
  • Excellent written and verbal communication skills.
  • Ability to work independently and manage multiple projects simultaneously.

Salary:

The salary for this role is $80,000. We also offer a benefits package and the opportunity to work in a dynamic and innovative environment.

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