Digital Marketing Specialist

3 weeks ago


Birkenhead, Wirral, United Kingdom Austin Fraser Full time
Job Overview:

Austin Fraser is a leading player in the manufacturing sector, committed to delivering high-quality products and innovative solutions. We are seeking a creative Full-Mix Marketing Specialist to join our team and drive marketing efforts across both online and offline channels.

About the Job:

This is an exciting opportunity to join our dynamic team and contribute to the development and execution of comprehensive marketing strategies. As a Full-Mix Marketing Specialist, you will be responsible for creating engaging content, managing digital marketing campaigns, and analyzing data to measure campaign effectiveness.

Main Responsibilities:
  • Develop and execute comprehensive marketing strategies that encompass both online and offline activities.
  • Create and manage digital marketing campaigns, including email marketing, social media, and online advertising.
  • Design visually appealing marketing materials, such as brochures, flyers, and digital graphics.
  • Collaborate with the sales team to create targeted marketing collateral that supports sales initiatives.
  • Analyze marketing data and metrics to measure the effectiveness of campaigns and make data-driven decisions.
What You Need:
  1. Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
  2. Proven experience in a full-mix marketing role.
  3. Strong proficiency in digital marketing tools and platforms (e.g., Google Analytics, email marketing software, social media management tools).
  4. Excellent graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  5. Experience in creating and designing brochures and other marketing collateral.
  6. Strong analytical skills and the ability to interpret data to drive marketing decisions.
  7. Ability to work independently and manage multiple projects simultaneously.
Salary Range:

$70,000 - $90,000 per year.



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