Digital Marketing Specialist
3 weeks ago
Austin Fraser is a leading player in the manufacturing sector, committed to delivering high-quality products and innovative solutions. We are seeking a creative Full-Mix Marketing Specialist to join our team and drive marketing efforts across both online and offline channels.
About the Job:This is an exciting opportunity to join our dynamic team and contribute to the development and execution of comprehensive marketing strategies. As a Full-Mix Marketing Specialist, you will be responsible for creating engaging content, managing digital marketing campaigns, and analyzing data to measure campaign effectiveness.
Main Responsibilities:- Develop and execute comprehensive marketing strategies that encompass both online and offline activities.
- Create and manage digital marketing campaigns, including email marketing, social media, and online advertising.
- Design visually appealing marketing materials, such as brochures, flyers, and digital graphics.
- Collaborate with the sales team to create targeted marketing collateral that supports sales initiatives.
- Analyze marketing data and metrics to measure the effectiveness of campaigns and make data-driven decisions.
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
- Proven experience in a full-mix marketing role.
- Strong proficiency in digital marketing tools and platforms (e.g., Google Analytics, email marketing software, social media management tools).
- Excellent graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Experience in creating and designing brochures and other marketing collateral.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Ability to work independently and manage multiple projects simultaneously.
$70,000 - $90,000 per year.
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