Digital Marketing Specialist
4 weeks ago
Workshop Recruitment is seeking a skilled Digital Marketing Executive to join their team and help drive innovation and excellence in their online presence.
Key Responsibilities:
- Develop and execute digital marketing strategies aligned with business goals.
- Plan and manage digital campaigns across various channels, including social media and email.
- Oversee social media accounts, create engaging content, monitor comments, and respond to enquiries.
- Conduct keyword research, implement on-page SEO techniques, and monitor website rankings and organic traffic.
- Design and execute email campaigns, segment email lists, and personalise content.
- Work with web developers to enhance user experience (UX) and optimise website content, CTAs, and landing pages.
- Write compelling blog posts, articles, and website content, and create visual content like infographics and videos.
- Measure key performance indicators (KPIs) and generate regular reports on campaign performance.
Requirements:
- Proven experience in a B2B environment, marketing a technical product.
- Degree in Marketing, Business, or a related field.
- Extensive experience as a Digital Marketing Executive or similar role.
- Must have excellent knowledge of SEO.
- Expert knowledge of WordPress and proficiency in digital marketing tools.
- Strong analytical skills and a data-driven approach to decision-making.
- Creative mindset with the ability to adapt to industry trends.
What We Offer:
- 23 days holiday rising to 25 days after 3 years service
- Contributory Pension
- Free onsite parking
- Opportunity to work in a dynamic and innovative environment
- Collaborative team culture
- Continuous learning and professional development opportunities
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