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Marketing Campaign Specialist

2 months ago

Edinburgh, Edinburgh, United Kingdom Royal London Full time
About the Role

We are seeking a highly skilled Marketing Consultant to join our Adviser Marketing team at Royal London. This position will be based in our Edinburgh, Alderley Edge, or London offices, on a 50% hybrid working model.

In this role, you will support the delivery of market-leading campaigns and content to support the overall Brand and Marketing strategy and delivery of our trading objectives. You will deliver consistently high-quality, innovative, and relevant communications that engage, enthuse, and inform our target audiences, ensuring audience insight is embedded in all marketing activity across the funnel.

You'll participate in cross-functional campaign and project teams, working collaboratively with colleagues in Brand & Marketing and the wider business, to ensure the efficient and effective delivery of marketing activity. You will work closely with external agencies to support creative development, media planning, campaign delivery, and post-campaign analysis.

Key Responsibilities

  1. Create compelling and engaging content for various marketing channels, including digital, social media, and email.
  2. Collaborate with cross-functional teams to develop and deliver marketing campaigns and projects that align with business objectives.
  3. Use data and insights to continuously test, learn, and optimize marketing activity.
  4. Measure the impact of campaigns and project objectives, reporting to relevant stakeholders across the business, using learnings to continuously improve.
  5. Provide insights to help create efficiencies in the management of marketing assets, including the approach to content creation.
  6. Support any regulatory change requirements.

About You

  1. Experience of supporting and delivering marketing campaigns, projects, and content, preferably in financial services.
  2. Good understanding of marketing communication tools and techniques, including paid media.
  3. Good project management skills and experience of marketing planning and development.
  4. Proficiency in Microsoft Office Suite.
  5. Degree and/or relevant marketing qualification.

About Royal London

We're the UK's largest mutual life, pensions, and investment company, offering protection, long-term savings, and asset management products and services.

We're proud to offer a range of benefits to our employees, including 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme, and private medical insurance.

Inclusion, Diversity, and Belonging

We're an inclusive employer, committed to creating a workplace where everyone feels valued, respected, and able to contribute their best work.