Content Marketing Specialist
4 weeks ago
The Content Marketing Specialist serves as the chief storyteller for the Energy Systems Marketing team, focusing on sectors like communications networks, data centres, and industrial power and utilities. Their role involves planning, researching, creating, distributing, and analysing content to engage the target audience, attract potential customers, support products, and generate leads, with an emphasis on audience needs rather than just promoting products.
Key Responsibilities- Develop new and revise existing content, collateral, and sales tools for EnerSys Energy Systems products and services, focusing on solutions-selling and thought leadership.
- Understand and use the EnerSys and Energy Systems tone of voice and brand to meet strategic goals.
- Produce final copy for internal and external use, ensuring alignment with EnerSys corporate guidelines, based on stakeholder information.
- Collaborate with the in-house creative team to develop briefs and guide creative direction for advertising and communications across print, digital, web, social media, video, and other marketing assets.
- Create application-focused content that can be adapted for different media channels, including social media, email, blogs, brochures, and newsletters.
- Support global marketing tradeshow efforts by creating specific materials for events.
- Maintain the Energy Systems section of enersys.com, updating content and landing pages to keep the site engaging, to ensure leads are maximised, and optimized for SEO.
- Collaborate with the marketing team to create and implement SEO meta descriptions, titles, and tags for campaigns/product launches.
- Write executive talking points and scripts for events, interviews, webcasts, and podcasts.
- Contribute to corporate web strategy, integrating Salesforce CRM with web environments, tracking user journeys using Google Analytics, and reporting to the Energy Systems marketing team.
- Bachelor's degree in marketing, journalism, communications, or similar.
- A minimum of three years of experience working in marketing, content creation, communications, or similar.
- An excellent understanding of B2B marketing principles and strategies.
- Proven success in content-led marketing campaigns.
- Skilled in social media, marketing automation, campaign production, blogs, print media, web content management, and digital presence building.
- Knowledgeable in SEO, SMO, and PPC practices.
- Experienced in marketing communications, writing for print and digital formats, and collaborating with press, media, and agencies, as required.
- A portfolio of published work.
- Preferred experience with Salesforce CRM, Adobe Creative Suite, Digital Asset Management tools, Monday.com, Pardot, and other marketing software.
- Strong focus on achieving marketing ROI and KPIs, and budget management.
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