Content Marketing Specialist

1 month ago


Manchester, United Kingdom Banc Media Ltd Full time
Job Description

Banc Media Ltd is seeking a highly skilled Content Marketing Specialist to join our team. As a Content Marketing Specialist, you will be responsible for assisting the team with a variety of Content Marketing campaign management tasks, including research and ideation, competitive analysis, content audits, campaign briefs, and reports.

Key Responsibilities
  1. Assist the team with Content Marketing campaign management tasks, including research and ideation, competitive analysis, content audits, campaign briefs, and reports.
  2. Brief and manage the production of collateral with our Copywriting and Creative teams, ensuring work is delivered on-brief and on-schedule.
  3. Familiarize yourself with the principles of SEO, customer journey planning, and keyword research.
  4. Contribute to team Digital PR ideation sessions, offering creative suggestions.
  5. Test the validity of – and gather data for – client Digital PR campaigns.
  6. Research, build, and maintain accurate and up-to-date Digital PR media contact lists.
  7. Write and send Digital PR campaign pitches to journalists.
  8. Monitor journalist requests and client news agendas – feeding reactive placement opportunities and ideas into the team.
  9. Assist the client services team with ad-hoc requests and attend client meetings where necessary.
  10. Be open and flexible to supporting other channels which require Content Marketing input: CRM, Email Marketing, Lead Generation campaigns, and Social Media.
Requirements
  1. 1-2 years' experience in Content, Copywriting, Digital PR, Digital Marketing, or a similar role – with a desire to develop skills in campaign management.
  2. A fundamental understanding of SEO theory and best practice.
  3. A working knowledge of Google Analytics for measuring traffic and marketing performance.
  4. Strong communication skills with an emphasis on attention to detail – with the ability to follow guidelines for producing quality work.
  5. Experience of planning and managing marketing projects, showcasing an ability to manage tasks effectively.
  6. Experience using a project management tool like Jira, Basecamp, or Monday (desirable).
  7. Experience using research and analysis tools like Ahrefs, SEMRush (desirable).
  8. Experience using PR tools like Buzzstream and MuckRack (desirable).
Working with Us

Banc Media Ltd is an established, progressive, and dynamic Digital Marketing agency with a large and varied collection of clients. From household name brands to specialist service providers, our client base encompasses a wide range of B2B and B2C industries.

We are based in Trafford, Manchester, and have been providing leading Digital Marketing services since 2009. From a team of two, our team now includes 30+ carefully selected Digital Marketing professionals who are dedicated to staying at the cutting edge of their respective disciplines.

  • Hybrid working policy (3 days in the office with flexitime)
  • Private health and dental cover
  • 23 days annual leave (+1 additional day per year of service up to a max of 3)
  • Charity volunteering day off
  • Company pension
  • TechScheme and CycleScheme (discount on personal items)
  • Free car parking
  • Company-funded counselling and wellness sessions
  • Regular company-funded nights out and events
  • Weekly team competitions with gift vouchers
  • High-spec Apple equipment (MacBook Air or similar)
  • Vibrant and inspiring office space located close to Manchester City Centre


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