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E-commerce Business Intelligence Analyst

2 months ago

Dartford, Kent, United Kingdom New Appointments Group Full time
About the Role

The E-commerce Data Analyst plays a pivotal role in driving data-driven decision-making across the e-commerce business. This role focuses on collecting, analysing, and interpreting data related to website performance, customer behaviour, and sales trends.

Key Responsibilities
  • Data Collection & Analysis: Gather data from various sources, including Google Analytics, e-commerce platforms, CRM systems, and social media analytics tools. Analyse data to identify trends, patterns, and insights.
  • Performance Reporting: Create and maintain dashboards and reports that track key performance indicators (KPIs) such as traffic, conversion rates, average order value, customer acquisition cost, and lifetime value.
  • Customer Behaviour Analysis: Study customer behaviour, including browsing patterns, purchase habits, and drop-off points, to inform decisions about site design, marketing strategies, and product offerings.
  • A/B Testing & Experimentation: Design and execute A/B tests to evaluate the effectiveness of different marketing strategies, website layouts, and promotional campaigns.
  • Forecasting & Budgeting: Use historical data and predictive models to forecast sales trends and guide budget allocation for marketing and advertising spend.
  • Collaboration with Teams: Work closely with e-commerce managers, customer service teams, and management to ensure that data insights are effectively utilised across the organisation.
Requirements
  • Strong proficiency in data analysis tools such as Google Analytics, SQL, Excel, and data visualisation software like Tableau or Power BI.
  • Experience with A/B testing and statistical analysis.
  • Analytical mindset with the ability to translate complex data into actionable insights.
  • Excellent attention to detail and problem-solving skills.
  • Ability to communicate insights clearly to non-technical team members and management.