Senior Consumer Insights Manager EMEA

4 weeks ago

Haddenham, Buckinghamshire, United Kingdom McCormick & Company, Inc. Full time

Job Title: Senior Consumer Insights Manager EMEA

About the Role

We are seeking a highly skilled Senior Consumer Insights Manager EMEA to join our team at McCormick & Company, Inc. This is a key role that will lead the development of actionable consumer and category insights to drive business growth and innovation across EMEA.

Main Responsibilities

  • Lead the innovation pipeline for Flavour Solutions EMEA, leveraging consumer and category insights to deliver sustainable and iconic NPDs across Quick-Service-Restaurants and Savoury Snacks customers.
  • Develop and implement data analytics strategies to guide business growth and innovation, using published market data, research agency briefs, and gathering insights on market trends, consumer behavior, and competitor activity.
  • Interpret complex data sets to identify actionable insights, and communicate these insights effectively to commercial and R&D teams to inform business decisions.
  • Lead insights sections of customer-facing meetings across EMEA, providing critical market insights to influence customers and drive business growth.
  • Enhance our B2B communication plan to reinforce McCormick's capabilities and attract new business, using various tools such as trade press, trade shows, and digital platforms.
  • Manage daily activities of assigned projects, identify resource requirements, review deliverables, and apply our capabilities with maximum cost-effectiveness and highest return on investment.
  • Drive, own, and present quarterly market data/insights reviews across all areas of the business for internal and external customers to strengthen partnerships.
  • Lead and develop the strategic direction for M&I insights function, including identification of key projects, insight budgets, agency selection, and contract management.
  • Manage a team of 2: a Marketing and Insights manager and a Foodservice Brand Manager.

Candidate Profile

  • Relevant working experience in regional (EMEA) Insights/market research/research agency with frequent contacts with marketing/innovation and NPD, including proven experience in all research disciplines: qualitative, quantitative, and continuous data interpretation.
  • Comprehensive understanding of marketing and NPD with experience in international businesses.
  • Deep understanding of Custom Food & Beverage Manufacturers and Foodservice Businesses/Quick Service Restaurants and their markets, trends, and consumer drivers.
  • Knowledge of multiple market data source providers and research agencies.
  • Requires creative problem-solving in a dynamic environment with multiple customers and different needs and operating models.
  • Requires high-level strategic thinking with the ability to influence commercial and NPD.
  • Strong communications skills are critical to this role, involving multiple internal and external presentations.
  • Ability to present in an engaging way and decipher complex data is vital.
  • Must have proven skills to adapt to and communicate with a wide variety of personalities in different business settings.
  • Strong customer management skills.

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