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Digital Experience Strategist
1 month ago
About the role
We are seeking a Digital Experience Strategist to lead product management, UX, digital analytics, design and cross-functional teams to develop, manage, and measure product enhancements to increase profit and sales, support business strategy and development.
This is a hybrid role, working 2 days each week in the office in Bradford.
Key Responsibilities
- Develop the vision, strategy and long-term roadmap for the group of products you are responsible for across all relevant devices and customer touchpoints.
- Execute it well by constantly managing stakeholder's expectations, working through dependencies across multiple products / teams.
- Define a road map by prioritising based on commercial benefit, UX impact, performance and business strategy together with all relevant stakeholders.
- Understand key user personas, customers & stakeholders for products and product component and their pain points well. Collaborate with internal stakeholders, gathering business and product requirements, prioritise and manage back log.
- Effectively document and explain new requirements to the E-Commerce development team using user stories, personas, and acceptance tests and help the team in breaking down a complex piece of work/ epic into smaller, deliverable chunks of value that can be delivered faster.
- Steer sprint/ release planning sessions by working with E-Commerce development counterparts to plan sprints/ releases that deliver maximum business value in least effort.
- Deliver the agreed product developments and execute them well.
- Accountability for the performance of relevant product development and improving set KPIs in line with targets.
- Effectively presented the vision, roadmap, key KPIs and execution plans (release/ sprint plans).
About you
- Experience in product ownership.
- Ability to collaborate with several stakeholders to develop an agreed and prioritised roadmap based on transparent scoring combining commercial benefits/ UX and strategic relevance.
- Ability to deliver agreed developments.
- Demonstrated ability to work with company leadership and executives to effectively define the product strategy and roadmap.
- Ability to assess market segments, products, vendors, and complex technologies for fit against financial targets, strategic initiatives, and product goals.
- Advanced understanding of online user experience, online marketing principles and strategy.
- Experience implementation testing strategies across digital platforms (web, mobile).
- Experience in managing cross functional teams without direct reporting lines.
- Experience with agile project management and lean start up principles.
- Educated to degree level or equivalent business-related qualifications.
- Very good analytical skills.
- Ability to break down complex problems into small deliverable steps.
- Very good communication skills.
