Digital Marketing Specialist

3 weeks ago


Basildon, Essex, United Kingdom Allegiance Technology Full time

Job Title: PPC Specialist (Part-Time/Hybrid)

At Allegiance Technology, we are seeking a skilled PPC specialist to manage and optimize paid search ad campaigns, while providing valuable insights to internal stakeholders. This role offers flexible working arrangements, ideal for candidates seeking part-time, hybrid, or remote work.

Key Responsibilities:

  • Manage Paid Search Campaigns: Oversee day-to-day operations of Google & Microsoft ad campaigns, ensuring optimization and ROI.
  • Internal Communication & Strategy: Collaborate with the Marketing Manager on campaign updates and strategic recommendations.
  • Performance Monitoring: Track KPIs and provide regular reports, offering data-driven insights.
  • Analytics Reporting: Present multi-channel reports (SEM, SEO, Social, Email, Web Analytics) with optimization recommendations.
  • Conversion Rate Optimization: Conduct audits, A/B testing, and user feedback to enhance digital performance.
  • Market Data & Trend Analysis: Support tracking of key market and competitor data for campaign optimization.
  • Budget Management: Assist in optimizing ad budgets across platforms to maximize efficiency.
  • Support Paid Social & SEO: ...


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