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Digital Marketing Specialist

4 weeks ago

Gateshead, Gateshead, United Kingdom Lookers Full time
Job Description

This role is a fantastic opportunity for an ambitious and proactive Digital Marketing Executive to join our marketing team in Team Valley.

We are looking for someone with a strong understanding of digital marketing tools and platforms, including Google Analytics, Google Ads Manager, email campaign software, and Web CMS.

Main Responsibilities:
  • Create and update landing pages that align with marketing campaigns, are visually appealing, user-friendly, mobile-optimised, and have fast load times.
  • Conduct A/B testing and monitor analytics to optimise performance and increase conversions, identifying areas for improvement and implementing necessary changes.
  • Audit website content for visual presentation, readability, user experience, and alignment with SEO best practices, including keyword usage, meta tags, and URL structure.
  • Promote Finance Promotions via the New Vehicle Management Portal, following the Finance Promotions Approval Process and uploading accurate CAP descriptions, images, pricing, ensuring consistent formatting of car offers.
  • Implement on-page optimisation techniques and collaborate with the development team for a search engine-friendly website.
  • Monitor website rankings, organic traffic, and keyword performance using SEO tools, making adjustments as needed.
  • Manage PPC campaigns on Google Ads by conducting keyword research, creating targeted ad groups, and writing compelling ad copy.
  • Plan, implement, and optimise display ad campaigns on the Google Display Network, aligning with the automotive retailer's brand and objectives.
  • Identify relevant websites and placements, set targeting options (demographics, interests, remarketing), and monitor and adjust campaigns for optimal performance, click-through rates, and conversions.
  • Develop and execute email marketing campaigns aligned with the automotive retailer's goals, collaborating with the Content Team to create compelling copy and visually appealing templates using tools like DotDigital and Salesforce Marketing Cloud.
  • Manage the EDM distribution process with the CRM team to test and ensure accurate targeting and timely dispatch.
  • Conduct A/B testing, monitor and analyse email campaign performance metrics, adjusting strategies to improve open rates, click-through rates, and conversions.

As a successful candidate, you will have a Bachelor's degree in Marketing, Communications, or a related field and proven experience in digital marketing, including managing digital campaigns. You will also have a strong analytical mindset, creativity, and meticulous attention to detail, as well as the ability to collaborate with team members across multiple projects and meet deadlines.

Requirements and Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, including managing digital campaigns.
  • Strong understanding of digital marketing tools and platforms.
  • Salesforce and Marketing Cloud experience would be advantageous.
  • Awareness of legal requirements and compliance regulations related to content creation, such as marketing regulations, FCA Consumer Duty, data protection, and privacy regulations.

The estimated salary for this role is around £25,000 - £30,000 per annum, depending on experience and qualifications. We offer hybrid working options and opportunities for personal growth and career advancement within the dynamic automotive industry.