Cloud HCM Solutions Specialist
1 week ago
About ADP
">ADP is a comprehensive provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, and time. Our UK, IE, NL, SA region is an important contributor to ADP's global growth strategy.
We are looking for a skilled Product Marketing Manager to join our team and help us achieve our goals. As a key member of our ESI Marketing team, you will be responsible for developing and executing effective marketing strategies that drive product adoption and contribute to building brand equity.
Job Description:
- Define the product positioning based on market research and identify the key benefits and features of the product that resonate with the target audience.
- Develop compelling messaging that communicates the product's value proposition to the target audience and create content such as product videos, demos, whitepapers, and case studies.
- Collaborate with cross-functional teams, including product development, product managers, sales teams, and designers, to ensure consistent messaging across all channels.
- Analyze performance of product marketing assets and use data insights to optimize future product marketing strategies.
- Work with regional sales and customer success teams to identify customer use cases and capture these into compelling content.
Requirements:
- Bachelor's degree in marketing, business, computer science, or a related field; MBA or Master Degree preferred but not essential.
- Minimum 7 years of experience in product marketing and/or product management in an enterprise B2B or SaaS environment.
- Experience in HCM is a key competency.
- Strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding.
- Excellent communication and analytical skills, with ability to articulate a product value proposition and create compelling messaging that resonates with the target audience.
Salary Range:
$80,000 - $110,000 per year, depending on experience.
About the Role:
This is an exciting opportunity to join a dynamic team and make a meaningful contribution to the success of ADP's products and services. If you have a passion for marketing and a desire to work with a leading global brand, we encourage you to apply.
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