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CRM and Data Leader

2 months ago

Southampton, Southampton, United Kingdom Guillaume Masson Full time
Key Responsibilities

We are seeking a skilled CRM and Data Executive to join our team at Guillaume Masson. The ideal candidate will have experience in delivering strategic projects and managing 3rd party relationships.

  • Develop and execute a CRM strategy aligned with the company's objectives and customer-centric approach.
  • Analyze customer data to build out segmentation and lifecycle strategy.
  • Be the subject matter expert on the ideal customer experience, leveraging data to inform opportunities for personalization and conversion optimization.
  • Support the wider CRM team in delivering their projects.
  • Design and execute a testing plan across trading, brand, and automated email flows to optimize performance.
Requirements

To be successful in this role, you will need:

  • Experience in a CRM/Email role with a track record of executing multi-channel campaigns.
  • Proven experience in CRM in a digital-first or tech environment.
  • Strong skills in HTML and CSS.