Strategic Planning Director
4 weeks ago
Performance Planning Director
This role is for a Planning Director to lead performance-led strategic planning for a luxury automotive account at a creative London media agency. The Planning Director will work closely with the Planning Partner & Client Partner, managing a high-performing team. Hybrid working with 3 days in the Central London offices.
The Opportunity:
Perfect for an experienced comms planning leader ready to strategically advance the automotive category, including new ways of buying cars (i.e. ecommerce). The Planning Director will work with a high-performing, award-winning team and will have the opportunity to work across multiple work streams to help deliver a broad mix of exciting cross-channel media campaigns.
The Planning Director will be an experienced and confident planner with experience across a wide range of media channels from digital to traditional, and a proven track record of working with clients that have a core focus on achieving measurable, tracked results. The ideal candidate should be fully conversant with industry standard planning, measurement and analytics tools, should be comfortable with extracting meaningful insight from data, and have a strong eye for detail and accuracy.
In this role, the Planning Director will be the Planning lead connecting the client's Brand campaign work to investment in targeted, lower funnel media activities. The Planning Director will own the space between planning, measurement and analytics, ensuring best-in-class planning for Audi, and leveraging data and technology to advance the way we plan and deploy media.
The Ideal Candidate:
- Deliver excellent cross-channel strategy and media planning for the client.
- Be highly organized with expertise in planning tools and media channels.
- Have experience managing senior client stakeholders and immediate team members.
- Have an excellent understanding of cross-channel planning.
- Be curious with a passion for media planning.
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