Senior Insights Manager for Data-Driven Marketing
2 weeks ago
We are seeking an experienced Senior Marketing Analytics Manager to join our team and lead our data-driven marketing efforts. This role offers the chance to work with a forward-thinking organisation and contribute to the development of our marketing strategy. The successful candidate will be responsible for gathering and transforming data into actionable insights that empower marketing managers to make informed decisions.
About the Role
The Senior Marketing Analytics Manager will collaborate with cross-functional teams, including marketing managers, central analytics, and external agencies, to deliver impactful marketing strategies. Your expertise will play a critical role in shaping the company's success, driving growth, and improving customer engagement. The ideal candidate will have a strong background in marketing analytics, including experience with SQL, Python, and statistical modelling. You will also have a proven ability to translate complex data into compelling narratives for non-technical stakeholders.
Key Responsibilities
* Develop and communicate actionable insights that inform marketing strategies
* Oversee and enhance marketing measurement strategies, collaborating with third-party agencies on MMM
* Align insights with central analytics teams to ensure a cohesive approach to data-driven initiatives
* Lead client and marketing analytics work, driving improvements in segmentation, targeting, and campaign effectiveness
* Shape storytelling from data, ensuring insights are clear, impactful, and engaging for stakeholders
Requirements
* 7–10 years of experience in marketing insights, analytics, or related fields
* Good work experience with SQL
* Previous experience working for D2C businesses, ideally with branches and stores
* Strong experience in Marketing Analytics, including MMM, econometrics, measurement
* Understanding of Python, statistical modelling, regression analysis, and machine learning to discuss technical concepts with stakeholders
* Proven ability to translate complex data into compelling narratives for non-technical stakeholders
* Demonstrated team leadership experience, with skills in coaching and mentoring analysts
* Collaborative mindset, with experience working cross-functionally and managing agency relationships
What We Offer
* Competitive salary range: £75,000 – £85,000
* Hybrid working model, offering flexibility with 2 in-office days per week (Tuesday and Thursday)
* Opportunity to lead and mentor a high-performing insights team
* Exposure to cutting-edge marketing strategies and tools
* A collaborative, innovative environment within a growing organisation
How to Apply
For more information about this exciting opportunity, please get in touch.
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